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		<title>Networking Tips</title>
		<link>http://ready2grow.wordpress.com/2012/01/23/networking-tips/</link>
		<comments>http://ready2grow.wordpress.com/2012/01/23/networking-tips/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 01:15:33 +0000</pubDate>
		<dc:creator>ready2grow</dc:creator>
				<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://ready2grow.wordpress.com/?p=720</guid>
		<description><![CDATA[How can I use networking to grow my business? • Attitude of “abundance” vs. “scarcity”.  Give before you get. • High-value people attract high-value people and opportunities. • Warm leads vs. cold leads – way easier and more fun. • Longer-term vs. shorter-term solution. • All business is built on relationships and conversations. • Network [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ready2grow.wordpress.com&amp;blog=403700&amp;post=720&amp;subd=ready2grow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>How can I use networking to grow my business?</strong><br />
• Attitude of “abundance” vs. “scarcity”.  Give before you get.<br />
• High-value people attract high-value people and opportunities.<br />
• Warm leads vs. cold leads – way easier and more fun.<br />
• Longer-term vs. shorter-term solution.<br />
• All business is built on relationships and conversations.<br />
• Network to establish and strengthen your brand. Aim to be as visible as possible.<br />
• Energy is money and money is energy.<br />
• Conversations create energy, move your business forward and open up new opportunities.</p>
<p><strong>How do I decide where to network, or evaluate the networks I already have?</strong><br />
• Clearly identify your target market and value prop.<br />
• If you’re not clear who your target market actually is, network to get clarity.<br />
• “Generic networking” to start (e.g. Chamber of Commerce).<br />
• “Targeted networking” to connect with your specific market (professional<br />
associations, supplier groups, clients’ networks).<br />
• Conferences, trade shows – regular and reverse tradeshow marketing.<br />
• <a class="zem_slink" title="Business networking" href="http://en.wikipedia.org/wiki/Business_networking" rel="wikipedia">Networking</a> efforts should be bringing new business opps.  If not, change strategies.<br />
• Distinguish between “high-value” (to your business), and “low-value” people.</p>
<p><strong>What should I say to people?</strong><br />
• Even more important to listen.<br />
• Be interested in others. Follow your natural curiosity and ask the questions that<br />
interest you.<br />
• Aim is to connect.  Never to sell. Selling comes much later!<br />
• Be yourself.  If people don’t respond well, get feedback and aim to improve.<br />
• Always ask how you can be helpful to them.  Who is their ideal client?  Who do you<br />
know that you can connect them with?</p>
<p><strong>How can I feel more at ease while networking?</strong><br />
• Notice and acknowledge your anxiety, but put it off to one side.  Don’t let it become the main event.<br />
• Breathe deeply.<br />
• Tell yourself “these people are just friends I haven’t met yet”.<br />
• Never take it personally when someone doesn’t warm up to you. We either resonate or we don’t.<br />
• Watch your self-talk – keep it positive.</p>
<p><strong>How can I actually turn business cards into business</strong>?<br />
• The key is in the follow-up.<br />
• Your job at the networking event is to connect with as many people as you can, and<br />
notice which ones you feel attracted to and might like to meet again.<br />
• Write follow-up thank-you notes or emails to strengthen the connection.</p>
<p><strong>How can I use social media to network online?</strong><br />
• Twitter, Linked In, Facebook.  Write your own content that answers questions and<br />
concerns of your target market. Teach them how to think about your industry,<br />
product or service.<br />
• Join groups.  Start conversations with people that interest you.  Ask questions,<br />
answer questions. Create events and use social media to invite people.  Track your<br />
leads and follow-ups.</p>
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		<title>Growing Your Business Using Linked In</title>
		<link>http://ready2grow.wordpress.com/2011/12/22/growing-your-business-using-linked-in/</link>
		<comments>http://ready2grow.wordpress.com/2011/12/22/growing-your-business-using-linked-in/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 15:19:10 +0000</pubDate>
		<dc:creator>ready2grow</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Paul]]></category>
		<category><![CDATA[productive workplace]]></category>
		<category><![CDATA[Ready2Grow news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tribe]]></category>

		<guid isPermaLink="false">http://ready2grow.wordpress.com/?p=707</guid>
		<description><![CDATA[Linked In is a living, breathing network that automatically updates itself 24/7 online. What&#8217;s not to like?  If you&#8217;re a business owner or professional who is not on Linked In yet&#8230;today&#8217;s the day to get started. Last week I was privileged to hear fundraising expert Paul Nazareth provide some excellent tips last week on how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ready2grow.wordpress.com&amp;blog=403700&amp;post=707&amp;subd=ready2grow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Linked In is a living, breathing network</strong> that automatically updates itself 24/7 online. What&#8217;s not to like?  If you&#8217;re a business owner or professional who is not on Linked In yet&#8230;today&#8217;s the day to get started.</p>
<p>Last week I was privileged to hear fundraising expert <a title="Paul Nazareth" href="http://www.linkedin.com/in/paulnazareth" target="_blank">Paul Nazareth</a> provide some excellent tips last week on how to use Linked In to grow your business. Interestingly, he was presenting at a locally-based Linked In group: Social Media Breakfast Waterloo Region.</p>
<p>I&#8217;ve put together Paul&#8217;s points with some of my own to come up with a <strong>Top 10 for Linked In</strong>.</p>
<p><strong>1. Best Linked In resources</strong>: <a title="Linked In Log" href="http://smobooks.com/products-page/books/linkedin-log/" target="_blank"><span style="text-decoration:underline;"> Linked In Log</span></a> is a tiny book that takes you step by step from soup to nuts on how to plan and measure business results on your Linked In site. <a title="Liinked In for Dummies" href="http://www.dummies.com/store/product/LinkedIn-For-Dummies-2nd-Edition.productCd-047094854X.html" target="_blank"><span style="text-decoration:underline;">Linked In for Dummies</span></a> is an excellent general guide and provides a helpful cheat sheet <a title="Linked In for Dummies" href="http://www.dummies.com/how-to/content/linkedin-for-dummies-cheat-sheet.html" target="_blank">here</a>. Other recommended marketing books: <a title="The Power of Pull" href="http://www.amazon.com/Power-Pull-Smartly-Things-Motion/dp/0465019358" target="_blank">The Power of Pull</a>,  <a title="UnMarketing" href="http://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engaging/dp/047061787X/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1324063121&amp;sr=1-1" target="_blank">UnMarketing</a>,  and <a title="The Best Service is No Service" href="http://www.amazon.ca/Best-Service-No-Liberate-Customers/dp/0470189088" target="_blank">The Best Service is No Service</a>.<strong>  Linked In has its own <a title="Linked In YouTube" href="http://www.youtube.com/user/LinkedIn?blend=2&amp;ob=video-mustangbase" target="_blank">YouTube channel</a></strong> full of how-to videos.  <a title="Linked In Company Pages" href="http://www.youtube.com/playlist?list=PL27DE225FA29FC243&amp;feature=plcp" target="_blank">Company Pages</a> has lots of tips for organizing your business page.</p>
<p><strong>2. Create both a personal page and a business page.</strong> On both sites, make sure you follow best practices using the resources above.  The most obvious basics are to make sure your profile is 100% complete, have a professional photo, and at least 3 recommendations.</p>
<p><strong>3. To get recommendations, give them first</strong> to as many of your 1st degree connections as possible.  People usually want to reciprocate &#8211; but they&#8217;re busy, and it can help to shape their recommendation by offering content suggestions.  Paul&#8217;s tongue-in-cheek suggestion: &#8220;Can you just share with others that I didn&#8217;t kill you, and what you appreciated about our work together?&#8221;</p>
<p><strong>4. Use the Summary section of your personal site to provide a snapshot</strong> of your personality and your value proposition. In my view, the Summary section should read like the &#8220;Professional Profile&#8221; section of your resume &#8211; so that even if a person reads no further, they still have a solid idea about why you&#8217;re on the planet. When I write these things with clients, I&#8217;m always asking &#8220;how&#8221;.  As in &#8220;Wow, that&#8217;s great &#8211; now <em>how</em> did you accomplish that?  <em>How</em> did you do it differently from someone else?&#8221; It&#8217;s a good idea to speak directly to your reader using I-statements, and to avoid jargon-y, empty descriptions like &#8220;dynamic&#8221; and &#8220;effective&#8221;.  You can also include your Vision and Mission in this section.</p>
<p><strong>5. Don&#8217;t overwhelm people</strong> with your genius, or your posts will start to feel like spam.  Paul recommends maximum one status update per day, and minimum one update per week as a good guideline.  Follow updates from your network and make comments on a regular basis.</p>
<p><strong>6. Include a personal note</strong> with each of your Linked In invitations.  If it&#8217;s a new connection, remind the person about how you know each other and ask for the opportunity to link.</p>
<p><strong>7. Who to link to?</strong> People you already know well, people you worked with in the past, people you know professionally.  Take some risks.  Seek connections with your heroes, teachers, and other influencers who are important in your industry. Give them a reason as to why they might want to link with you. You have nothing to lose and a lot to gain.  You never know who might come up on your &#8220;suggested links&#8221; list.  Not too long ago I was astonished to see &#8220;Barack Obama&#8221; come up in in my own!  Talk about six degrees&#8230;!</p>
<p><strong>8. Linked In Groups and Linked In Answers</strong> are excellent ways to showcase your knowledge and talents.  Seek groups where your target market hangs out and start to add value in those circles.  Aim to OWN your sector by creating your own groups. The best groups are not based around a specific company brand, but are targeted toward a sector, profession, special interest, or common problem.  Groups are about branding &#8211; establishing your reputation and getting your name out there &#8211; more than they&#8217;re about sales. One creative idea is to start an Amazon booklist, and hold meetings to discuss specific books.</p>
<p><strong>9. Linked In Events</strong> is not yet the best vehicle for getting the word out about events, since not everyone is a member.  I park my own announcements at Eventbrite.com, but also list them on Linked In and Facebook, and send them out by email.</p>
<p><strong>10. Use a timer.</strong>  Social media can be addictive &#8211; one could spend one&#8217;s whole day writing and talking to people, but making no money.  Set a timer to allow 10 &#8211; 15 minutes a day for social media activities to remedy this problem. After all, how long can it take to skim your network&#8217;s posts, make a few comments, post one update  yourself or answer one question?  That&#8217;s all the time you need to develop a solid reputation on Linked In.</p>
<p>Next:  Growing Your Business with Your Linked In Business Page.</p>
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		<title>4 Offbeat Ways to Set Goals</title>
		<link>http://ready2grow.wordpress.com/2011/10/11/4-offbeat-ways-to-set-goals/</link>
		<comments>http://ready2grow.wordpress.com/2011/10/11/4-offbeat-ways-to-set-goals/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 11:44:16 +0000</pubDate>
		<dc:creator>ready2grow</dc:creator>
				<category><![CDATA[Goal Setting]]></category>
		<category><![CDATA[accountable]]></category>
		<category><![CDATA[clarify]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[Goal setting]]></category>
		<category><![CDATA[Motivation]]></category>
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		<category><![CDATA[Self-Help]]></category>

		<guid isPermaLink="false">http://ready2grow.wordpress.com/?p=658</guid>
		<description><![CDATA[Feel like your website is a brochure lost in cyberspace? Scroll down for info re our October 20 Pay-Per-Click Marketing Seminar. In the meantime, here are a few goal-setting ideas to chew on&#8230;. 4 Offbeat Ways to Set Goals In life and business, it can be challenging to figure out your next move. Popular goal-setting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ready2grow.wordpress.com&amp;blog=403700&amp;post=658&amp;subd=ready2grow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Feel like your website is a brochure lost in cyberspace? Scroll down for info re our October 20 Pay-Per-Click Marketing Seminar. In the meantime, here are a few goal-setting ideas to chew on&#8230;.</em></p>
<p><strong>4 Offbeat Ways to Set Goals</strong></p>
<p><strong>In life and business, it can be challenging to figure out your next move.</strong> Popular goal-setting programs urge us to set goals that are SMART – specific, measurable, achievable, realistic, and timely. Great. But&#8230;your first question should really be&#8230;</p>
<p><strong><em>What am I aiming for ?</em></strong></p>
<p><strong>The most important thing – but often the hardest – is knowing what you want in the first place.</strong> Many people would rather just stay busy. But without a clear vision of where you&#8217;re headed, it&#8217;s tough to set the clear goals that will actually propel you and your business forward. Vision boards and brainstorming sessions are a great start. But here are <strong>4 useful ideas that take no effort at all</strong>.</p>
<p><strong>1.</strong> <strong>Start with what you DON’T want.</strong></p>
<p>When I’m really stuck in figuring out what I truly want in life or business, I divide a piece of paper in half. At the top of the left side, I write “Don’t Want”. At the top of the right side, I write “Want Instead”. Mind-numbingly simple – but it works.</p>
<p>This year, my list looked something like this:</p>
<p><strong>Don&#8217;t want:</strong> Stuff I don&#8217;t care about. Stairs. A basement that keeps filling up with junk.<br />
<strong>Want instead:</strong> A place that other people take care of, so I can focus on what I’m best at – people and ideas.</p>
<p>Long story short, we’ve downsized and moved into a condo. I don&#8217;t have a basement where stuff I don&#8217;t need can collect. I don&#8217;t have stairs. I do have more time and energy. I&#8217;m happy as a clam. When I get clear about what I DON’T want – I get clear about what I DO want.</p>
<p><strong>So here&#8217;s the question: what don’t you like </strong>about what’s currently happening in your business or life? What do you want instead of that?</p>
<p><strong>And don’t discount it either.</strong> Too often we start to imagine what we want different – then talk ourselves out of it. “We couldn’t possibly implement that idea&#8221;; &#8220;We can&#8217;t let him go, what if he sues us?&#8221;; “I’d love to go to the islands, but we’ll never be able to afford that…” “I couldn’t possibly do that at this age…” Stop judging your ideas and just write them down. But be careful what you write…because once recorded, your ideas are going to start happening.</p>
<p><strong>2. Figure out your questions – before you go looking for answers.</strong></p>
<p><strong>What questions are floating around in your head right now?</strong> You know&#8230; the things you wonder about while you&#8217;re in the shower, driving your car, drifting off at a lecture? Everything from&#8230;<br />
“Which target market would be best to pursue?”<br />
“Which supplier should I choose?”<br />
&#8220;What should my tagline be?&#8221;<br />
&#8230;to:<br />
“What colours should I paint my house?<br />
“Which of these three guys should I date?”<br />
“What should I do with my life?”</p>
<p><strong>Too often we ignore or discount our questions</strong>. But listening and honouring them provides the key that can unlock the door to our next move.</p>
<p>In her excellent book “Write It Down, Make it Happen” Henriette Klauser has a cool idea. She cuts a piece of paper into strips, writes one question on each strip, puts the whole lot in an envelope, and sticks it in a drawer. Don&#8217;t knock it &#8211; it works. I’ve done it myself. One time I totally forgot about the envelope until a couple years later. And lo and behold &#8211; through events and people in my life, every single one of my questions had been answered.</p>
<p>So, what questions are currently on YOUR mind about your life, career or business? Write them down, and before you know it, your next move will start coming into focus.</p>
<p><strong>3. Look backward before you look forward.</strong><br />
<strong><br />
In this age where everything moves so quickly, this tip goes against the grain</strong>. “If it’s not making me money, it’s a waste of time…”; “We should be pursuing the next big thing…”; “While we’re thinking, the competition will get ahead…” etc. etc.<br />
<strong><br />
But neglecting this step can lead to confusion and inefficiency.</strong> We re-invent the wheel because we forget what we’ve already done. We overlook what we’ve accomplished, and feel like we’ve done nothing – when in fact we’ve actually made great progress.</p>
<p><strong>One easy way to take stock is to is to start with a simple 3-column chart.</strong> I get my clients to do this exercise every 90 days. On the left, record areas that are important in your life and business, like big dreams, leadership, finances, etc. Beside each area, record the successes and progress you’ve had in that area. Once you&#8217;ve noted your progress, your next steps practically leap onto the page. &#8220;Okay, I&#8217;ve got this done &#8211; great! Now I need to do that&#8230;&#8221;. These next steps become your goals. It&#8217;s a painless way to get clear on your priorities for the next phase.</p>
<p><strong><br />
4. Get some fellow-travelers.</strong></p>
<p>Hey, it&#8217;s just way more fun. Every year, I form a little mastermind group of whatever favourite helpful people there are in my life at the time, and we meet regularly to clarify our goals and hold each other accountable. Because one of the hardest things about goal-setting is keeping it fun and staying accountable. Let’s face it – we can have the best of intentions to do something new, but life intervenes, priorities change, and we drift off track. Our companions can help us stay motivated and focused.</p>
<p>So &#8211; who in your life would you like to stay accountable with? Set up a meeting and form your own group of fellow travelers who can help you &#8220;goal for the gusto&#8221;.</p>
<p>Speaking of fellow travelers&#8230;watch for details of our upcoming <strong>Anticipate 2012! 1-day Goal-Setting Workshop on December 2.</strong></p>
<p><strong>Upcoming Events:</strong></p>
<p><strong>October 20: Pay-Per-Click Marketing</strong><br />
8-10 a.m., Your Kitchener Market.<br />
If your online business feels like a brochure lost in cyberspace, consider using low-cost pay-per-click marketing to boost visibility and sales.<br />
<a title="ppc" href="http://payperclickmarketing.eventbrite.com/">Click here for details and registration.</a></p>
<p><strong>December 2: ANTICIPATE 2012!</strong><br />
8:30 &#8211; 4 p.m. Location TBA.<br />
This 1-Day workshop will help you organize your vision into a comprehensive growth plan for life and business in 2012. Plus it&#8217;s a great opportunity to network with lots of other interesting and motivated fellow travelers.<br />
<a title="anticipate" href="http://anticipate2012.eventbrite.com/">Click here for details and registration</a>.</p>
<p>For helpful daily business growth links and tips, follow us on <strong>Twitter: @lois_ready2grow</strong></p>
<p>Yours in growth &amp; learning,</p>
<p>Lois</p>
<p>Lois Raats MEd CCC BCC<br />
Principal<br />
Ready2Grow Associates<br />
t: 519.883.8838 | lois@ready2grow.com | www.ready2grow.com</p>
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		<title>The Ins and Outs of Career Development</title>
		<link>http://ready2grow.wordpress.com/2011/05/31/the-ins-and-outs-of-career-development/</link>
		<comments>http://ready2grow.wordpress.com/2011/05/31/the-ins-and-outs-of-career-development/#comments</comments>
		<pubDate>Tue, 31 May 2011 15:12:09 +0000</pubDate>
		<dc:creator>ready2grow</dc:creator>
				<category><![CDATA[Career Development]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[career development]]></category>
		<category><![CDATA[career transition]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personal brand]]></category>

		<guid isPermaLink="false">http://ready2grow.wordpress.com/?p=573</guid>
		<description><![CDATA[I seem to have one of those creative brains that wants to know something about everything. Thus not everyone realizes that in addition to business coaching I&#8217;ve also been coaching professionals in career transition for over 25 years. If you happen to know someone in that situation, please pass this email on to them. For [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ready2grow.wordpress.com&amp;blog=403700&amp;post=573&amp;subd=ready2grow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>I seem to have one of those creative brains</strong> that wants to know something about everything. Thus not everyone realizes that in addition to business coaching I&#8217;ve also been coaching <strong>professionals in career transition</strong> for over 25 years. If you  happen to know someone in that situation, please pass this email on to them.</p>
<p><strong>For clients in career transition, there are always two streams of enquiry</strong>: the internal and the external.</p>
<p><strong>The &#8220;internal&#8221; examines who the person is, and what he or she is all about.</strong>  The usual way to explore this is to assess interests, skills, talents, values, personality, and experience.</p>
<p><strong>These areas are important &#8211; but I never stop here, particularly with clients in mid-life.</strong> People are way too complex to be figured out using simple algorithms.</strong> I&#8217;ve had plenty of clients say &#8220;That [other helping professional] told me I should be an X &#8211; well, ha ha &#8211; that&#8217;s ridiculous&#8221;. Unfortunately, their inner world had been simplified in a way that ignored other highly significant parts of them.  No wonder they scoffed.</p>
<p><strong>I tend to use a more organic approach</strong> to explore a person&#8217;s inner world. We <em>glance</em> at the bits &#8211; but we <em>study </em>the whole.  What  common themes and patterns have been repeated throughout this person&#8217;s life? Why have they made the decisions they&#8217;ve made? What is their vision for their life?  What&#8217;s their mission and their enduring purpose? Their personal brand? What motivates them? What&#8217;s on their &#8220;bucket list&#8221;? Why or why not?</p>
<p><strong>My view is that people most often have inklings about what their next phase involves</strong>.  My role is to uncover these inklings, discern their shape, and help the person figure out how to move forward <em>right away</em> in their new direction.</p>
<p><strong>I find that where a person is headed and who&#8217;s supporting them is far more important than any test results. </strong> Because once a person knows what they&#8217;re aiming at and has people they can call on for help, literally anything is possible.  It doesn&#8217;t really matter what their personality style is. It doesn&#8217;t matter if they have all the skills. If they want something badly enough, and can connect with the right people to help them move forward&#8230;it&#8217;s going to happen.</p>
<p><strong>Which brings us to our next stream of inquiry: the &#8220;external&#8221; stream. </strong> Once a person has figured out a general direction, how can they get the external world to cooperate in providing it for them? This is where personal branding, networking, influence, and social media enter in.  Feel free to read my other blog posts on these topics&#8230;or just stay tuned&#8230;</p>
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		<title>3 Simple Ways to Upgrade Your Business Network</title>
		<link>http://ready2grow.wordpress.com/2011/05/18/3-simple-ways-to-upgrade-your-business-network/</link>
		<comments>http://ready2grow.wordpress.com/2011/05/18/3-simple-ways-to-upgrade-your-business-network/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:27:15 +0000</pubDate>
		<dc:creator>ready2grow</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[@networking]]></category>
		<category><![CDATA[growth]]></category>

		<guid isPermaLink="false">http://ready2grow.wordpress.com/?p=550</guid>
		<description><![CDATA[Are your networking efforts netting new business? Owners often mistakenly assume that if they attend enough networking events, their business will magically grow. Job seekers tend to make the same mistake when seeking a new career situation. There is only one way for networking to produce business growth: by connecting in a natural way with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ready2grow.wordpress.com&amp;blog=403700&amp;post=550&amp;subd=ready2grow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Are your networking efforts netting new business?</strong>  Owners often mistakenly assume that if they attend enough networking events, their business will magically grow. Job seekers tend to make the same mistake when seeking a new career situation.</p>
<p><strong>There is only one way for networking to produce business growth:</strong>  by connecting in a natural way with your ideal clients during your various activities. If you notice that you&#8217;re not meeting many of these folks at your current networking events, it&#8217;s time to re-evaluate where you&#8217;re hanging out. Socializing is fun &#8211; but let&#8217;s face it &#8211; it doesn&#8217;t pay the bills.  </p>
<p><strong>I was talking about this issue last week with one of my clients.</strong> &#8220;Robert&#8221; has been seeking to increase sales at his marketing organization.  Rob&#8217;s been networking a lot, but finding it hard to meet high-value connections &#8211; the ones that actually have the potential to boost his revenue.</p>
<p><strong>So we spent our coaching session rethinking Rob&#8217;s networking strategy.</strong> As we listed the characteristics of his ideal clients, we decided that it would make sense to target CEOs and VPs of Marketing in specific industries.  These individuals would understand the strategic marketing value his organization can provide &#8211; and would also have the power to make a buying decision.</p>
<p><strong>Now, think about it.  Are CEO&#8217;s and VP&#8217;s of Marketing likely to attend </strong>leads groups, networking breakfasts etc.?  Only somewhat likely. So, paradoxically, it will be important for Rob to extend his networking efforts past groups whose main purpose is networking.  </p>
<p><strong>Where is Rob going to find these people?  Here are a few ideas:</strong></p>
<p><strong>1. Conferences.</strong>  Business leaders think strategically, and value the input from issue-related conferences.  For a list of conferences related to a specific industry, start with a simple Google search such as &#8220;professional associations Canada&#8221; and you&#8217;ll find a variety of lists.  Pretty well every association has some kind of annual conference.  Choose a few key ones and allot part of your marketing budget toward attending them. </p>
<p><strong>While you&#8217;re there, figure out how your business or skills can contribute</strong> to this particular community and start working toward becoming a speaker.  Think outside the box.  For example, I&#8217;ve been invited to speak to hard-nosed engineers, project managers, and logistics people about the soft-skills topic of &#8220;Dealing with Difficult People&#8221;.  So while you’re at the conference, make connections and map out how you can become a speaker at their next event.</p>
<p><strong>2. High-end Networking Events.</strong>  This includes charity balls, galas, golf tournaments, that sort of thing.  Of course these tend to be expensive &#8211; that’s why you need to go.  Executives can afford them.  Always regard these events as an investment, never an expense.  </p>
<p><strong>3. Professional Associations.</strong> While you’re checking out conferences, remember that  most professional groups have a local monthly or bi-monthly meeting.  This is a great place to make helpful connections at the local level. Focus on providing value and building relationships, NOT selling your services.  Save your sales process for one-to-one meetings after you’ve developed solid connections through effective networking.</p>
<p>To receive helpful web links, tips, etc. on a daily basis, please link with me on Linked In and Facebook, and follow me on Twitter @lois_ready2grow.</p>
<p>Yours in growth &amp; learning,</p>
<p>Lois</p>
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		<title>Top 10 Ways to Increase Sales Using Linked In and Twitter</title>
		<link>http://ready2grow.wordpress.com/2011/03/21/top-10-ways-to-increase-sales-using-linked-in-and-twitter/</link>
		<comments>http://ready2grow.wordpress.com/2011/03/21/top-10-ways-to-increase-sales-using-linked-in-and-twitter/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 22:54:43 +0000</pubDate>
		<dc:creator>ready2grow</dc:creator>
				<category><![CDATA[Increase Sales]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Latest Topics]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://ready2grow.wordpress.com/?p=508</guid>
		<description><![CDATA[Social media is a red hot topic these days. But people worry about the ROI of all that chatter. How can you ensure that social networking actually increases sales? Mark Elliott of Venture Accelerator Partners Inc. is one person who’s successfully incorporated social media into his sales funnel. In a Communitech seminar this week, he [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ready2grow.wordpress.com&amp;blog=403700&amp;post=508&amp;subd=ready2grow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Social media</strong> is a red hot topic these days. But people worry about the ROI of all that chatter. How can you ensure that social networking actually increases sales?</p>
<p><strong>Mark Elliott of Venture Accelerator Partners Inc</strong>. is one person who’s successfully incorporated social media into his sales funnel.  In a Communitech seminar this week, he shared that social media has allowed him to recently:<br />
• close 3 B2B deals<br />
• attract $150,000 worth of potential opportunities into his sales funnel<br />
• book 50+ meetings<br />
• have 25% of visits to his website originate through social media connections. </p>
<p>Mark notes that the common thread in all of these business results is that their first touch point was social media. Clearly, social media is a very powerful sales tool in Mark’s consulting practice – and it can be in your small business as well.</p>
<p>I’ve combined insights from Mark’s presentation with a variety of other best practices to create my own Top Ten ways to increase sales using Linked In and Twitter.</p>
<p><strong>1. Start with the right attitude and values.</strong><br />
• Use social media to build connections, conversations, and relationships. Expect sales to happen later in the process. Mark describes how it&#8217;s a whole different sales conversation when you already know you both love hockey before you even sit down to talk business! Online conversations and tweets let new people  get to become familiar with you long before you actually meet them.<br />
• Always look to add value and give before you get. This goes without saying. Seriously avoid using social media to pitch your products or services or you will become the person everyone wants to avoid.</p>
<p><strong>2. Solidify your profiles on Linked In, Facebook, and Twitter.</strong><br />
• Make sure every profile is complete with a recent photo and up-to-date, accurate information about you and your company.<br />
• Update your profile on a regular basis by posting SlideShare presentations, a feed of your latest tweets, blog posts, reading list, and your upcoming events and speaking engagements.</p>
<p><strong>3. Participate consistently.</strong><br />
• Aim to connect and provide value on Linked In and Twitter every day, or at least a few times per week. It takes lots of raindrops to form a river.</p>
<p><strong>4. Gather current market intelligence.</strong><br />
• Follow and link with competitors, suppliers, and customers. Listen to online conversations, noticing people’s business connections, pain points, and hot buttons. Use this info to shape your own branding, marketing, and sales processes.</p>
<p><strong>5. Use an aggregator such as Hootsuite or Tweetdeck.</strong><br />
• Aggregators allow you see all of your social media at the same time on one dashboard, and post your own information with one click.<br />
• Get creative – generate columns for industry-related search terms, specific hashtags for topics or events that interest you, and specific companies you want to research.</p>
<p><strong>6. Build out your network.</strong><br />
• Incorporate “linking” and “following” into your regular follow-up practices after face-to-face events.<br />
• Publish your Twitter handle on your business card and email signature.<br />
• Protect your Linked In reputation by being selective. The ideal is to only allow people into your circle that you know personally or have met through someone you trust.<br />
• Retweet others’ links and resources using hashtags and @ symbols.<br />
<strong><br />
7. Use Twitter # hashtags.</strong><br />
• Hashtags help you identify specific topics of interest, industry trends, and specific events that are likely to contain your target market.<br />
• When you use a hashtag as part of a tweet, it’s easy to meet others who share your interest. For example, I made at least three new connections with people I&#8217;d never met before when they started following my tweets during a recent seminar.</p>
<p><strong>8. Use the Twitter @ symbol along with the other person’s unique handle in your tweets.</strong><br />
• e.g. When people use @lois_ready2grow in their tweets, this lets me know they&#8217;ve mentioned me, and of course I&#8217;m going to be interested in what they have to say. It also allows other people to get in touch with me if their tweet gets re-tweeted.</p>
<p><strong>9. Use groups to strengthen your profile and reputation.</strong><br />
• Groups provide an unparalleled opportunity to showcase your knowledge and expertise and build new connections.  Ask and answer interesting questions in groups that contain your target market.  Follow up on comments.<br />
• If your market is local, seek to become involved in a variety of local groups using Linked In and Meetup.com  For example, in Waterloo Region, look for groups that have “Waterloo Region” or “KW” as part of their handle. Many of these groups hold local face-to-face events where you can build or strengthen your connections in person.<br />
<strong><br />
10. Measure your social media activities.</strong><br />
• Numbers are important, but relationships are more important. It’s not how many followers or links you have, but rather how engaged your tribe is with you and your business.<br />
• |Attach Google Analytics or other web analytics program to the back end of your website. Track correlations between your social media activities and activity on your website.<br />
• PostRank is one of the best platforms for measuring social media engagement.  I’d encourage you to check it out.</p>
<p>We&#8217;re almost at the end of Q1, and thank goodness spring is right around the corner! Now is a great time to organize your strategy and plans for growing your business.  Let&#8217;s sit down for a coffee and figure out some concrete ways to get your business growing.</p>
<p>Lois</p>
<p>Lois Raats MEd CCC BCC<br />
Principal<br />
Ready2Grow Associates<br />
t: 519.883.8838 | lois@ready2grow.com |  www.ready2grow.com |<br />
Twitter handle: @lois_ready2grow.com</p>
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		<title>The Importance of Rational Thinking in Business</title>
		<link>http://ready2grow.wordpress.com/2011/02/16/the-importance-of-rational-thinking-in-business/</link>
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		<pubDate>Wed, 16 Feb 2011 19:14:28 +0000</pubDate>
		<dc:creator>ready2grow</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[productive workplace]]></category>

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		<description><![CDATA[Some businesses have way too much drama going on. I&#8217;ve seen some interesting examples of it lately in a few different workplaces&#8230;misunderstandings, hurt feelings, fights, gossip, crying jags, clenched fists, slammed doors, even lawsuits. Childish behaviour is not limited to the shop floor &#8211; I see it in the C-suite practically every day. Well, guess [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ready2grow.wordpress.com&amp;blog=403700&amp;post=470&amp;subd=ready2grow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Some businesses have way too much drama going on.</strong> I&#8217;ve seen some interesting examples of it lately in a few different workplaces&#8230;misunderstandings, hurt feelings, fights, gossip, crying jags, clenched fists, slammed doors, even lawsuits. Childish behaviour is not limited to the shop floor &#8211; I see it in the C-suite practically every day.</p>
<p><strong>Well, guess what?  When drama goes up&#8230;income goes down.</strong>  Irrational thinking and behaviour in the workplace can be deadly for business.  </p>
<p><strong>Change is difficult.  It&#8217;s best to start with ourselves and be the change we want to see.</strong> Here is a list of the most common irrational beliefs.  Of course you&#8217;ll probably see them more easily in your colleague, partner, or friend!  But check off the ones that apply to you.  Then turn each statement into its opposite, and notice the difference.</p>
<p><strong>     ____1.    I must be unfailingly competent and perfect in all I undertake.</strong><br />
                              (Nobody&#8217;s perfect. What makes me think I have to be?)</p>
<p><strong>     ____2.    It is absolutely necessary that I have the love and approval</strong> of most people.<br />
                              (I am valuable whether or not others approve of me.)</p>
<p><strong>     ____3.   It is terrible or catastrophic</strong> when things do not go the way I want them to go.<br />
                             (Hey, I can handle this.)</p>
<p><strong>     ____4. </strong> If something seems dangerous, fearsome, or annoying, <strong>I must become preoccupied </strong>and upset about it.<br />
                                         (I can have difficult feelings&#8230;and keep moving).</p>
<p><strong>     ____5.</strong>   <strong>People who harm me or commit misdeeds are</strong> wicked individuals, and I should severely blame, damn, punish, or fear them.<br />
(Even if other people pose a problem, I always have choices about how I respond.)</p>
<p><strong>     ____6.</strong>   External events cause most human misery, and <strong>I have little ability to control my feelings</strong> or to rid myself of difficult feelings.<br />
(I always have choices about how to manage my feelings and decisions).</p>
<p><strong>     ____7.</strong>   I will find it <strong>easier to avoid facing many of life&#8217;s difficulties</strong> and responsibilities than to undertake some rewarding form of self-discipline.<br />
(The best things in life usually involve overcoming obstacles). </p>
<p><strong>     ____8.</strong>   <strong>The past is all-important and</strong> must continue to determine   my feelings and behavior.<br />
(Better to focus on what I actually have some control over the present and future).</p>
<p><strong>     ____9.</strong>   It is <strong>catastrophic and completely unfair if I do not quickly find effective solutions</strong> to this problem.<br />
(I should expect good solutions to take time and effort).</p>
<p><strong>     ____10.</strong>  <strong>It is unbearable to realize that I have been wrong</strong> about something important, especially if I have been <strong>wrong for a very long time.</strong><br />
(There&#039;s no time like the present to start thinking and doing something different).</p>
<p><strong>     ____11.</strong>  <strong>If I feel it, it must be true.</strong>  The more strongly I feel about it, the more  true it must be.<br />
(Strong feelings are not a guarantee of truth in any situation).</p>
<p><strong>     ____12.</strong> <strong>It doesn&#8217;t matter what six billion idiots think.</strong>  By a special act of Divine Providence, I am immune to fallacies like these…<br />
(Time for a reality check!)</p>
<p>I hope you&#8217;ve found this little thinking tool useful.  Feel free to pass it on!</p>
<p>Yours in growth &amp; learning,</p>
<p>Lois</p>
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		<title>The Secret Power of Resonance</title>
		<link>http://ready2grow.wordpress.com/2011/01/19/the-secret-power-of-resonance/</link>
		<comments>http://ready2grow.wordpress.com/2011/01/19/the-secret-power-of-resonance/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 23:15:52 +0000</pubDate>
		<dc:creator>ready2grow</dc:creator>
				<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://ready2grow.wordpress.com/?p=456</guid>
		<description><![CDATA[Time and energy are always at a premium.  How to figure out which people and opportunities are most valuable to pursue in our small business?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ready2grow.wordpress.com&amp;blog=403700&amp;post=456&amp;subd=ready2grow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Small business owners come across so many people and opportunities</strong> in the course of day.  Time and energy are always at a premium.  So how can we identify the individuals and opportunities that are most likely to bring value to our business?</p>
<p><strong>I use an organizing principle called Resonance.</strong> In physics, resonance is what causes energy to flow easily among things. Energy can flow easily between people too &#8211; just watch two people fall in love or even have a rip-roaring argument!   Fortunately in business, when people and situations are energetically &#8220;resonant&#8221;, both love and money are likely to follow.</p>
<p><strong>I always look for resonance when meeting new people. </strong> When our eyes light up or I find myself smiling for no apparent reason, these are a couple of early signals that resonance is present. I look for conversations where and ideas flow effortlessly, we easily share a joke, maybe we know the same people, or we value similar ideas or interests. </p>
<p><strong>Sometimes the opposite is true. </strong> Maybe I&#8217;ve reacted strongly to something an individual has said and feel an urge to make a rebuttal.  Energy is still being exchanged, and often there&#8217;s something here that needs to be explored or learned.  As the saying goes, <em>hatred</em> and <em>love </em>are not opposites. They&#8217;re both the opposite of<em> indifference</em>.</p>
<p><strong>Once I observe this kind of energetic connection, I make sure to follow through</strong> on it.  I get the person&#8217;s card and often arrange to meet with them.  Frankly, I don&#8217;t care much about their title, where they work, or what they actually do.  The resonance between us indicates that some kind of valuable energy is available and wants to flow through the connection we&#8217;ve made.  Even if a particular individual is not a fit for something I offer or need, they likely know someone who is, by virtue of the resonance they feel with those in <em>their </em>network.</p>
<p><strong>In contrast, when I don&#8217;t feel an energetic connection, I simply let the connection drop </strong>without worrying about it.  Maybe we&#8217;ll connect at a later date when each of us is at a different point.  Or maybe that person will resonate better with someone else.</p>
<p><strong>I&#8217;ve found that connections that get made in this way almost always work out well</strong> for both parties.  I&#8217;ve become acquainted with many of my best clients and associates using this valuable principle.  So I get to work with the people I like the most, with minimal friction and maximum pleasure and profit. What&#8217;s not to like about that?</p>
<p><strong>So look for resonance as you&#8217;re out and about. Your business will love you for it!</strong></p>
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		<title>So Many Tasks, So Little Time &#8211; 3 Helpful Questions</title>
		<link>http://ready2grow.wordpress.com/2010/09/06/so-many-tasks-so-little-time-3-helpful-questions/</link>
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		<pubDate>Mon, 06 Sep 2010 16:56:32 +0000</pubDate>
		<dc:creator>ready2grow</dc:creator>
				<category><![CDATA[Time Tools]]></category>

		<guid isPermaLink="false">http://ready2grow.wordpress.com/?p=377</guid>
		<description><![CDATA[I don&#8217;t know about you, but it seems the Fall Season gets busier every year. Can&#8217;t you hear it calling out already&#8230; Networking! Conferences! Books! People to follow! Groups to join!&#8230;a litany of amazing activities and connections guaranteed to change your life and improve your business. But not every activity is worthwhile, regardless of its [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ready2grow.wordpress.com&amp;blog=403700&amp;post=377&amp;subd=ready2grow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>I don&#8217;t know about you, but it seems the Fall Season gets busier every year. </strong>Can&#8217;t you hear it calling out already&#8230; Networking! Conferences! Books! People to follow! Groups to join!&#8230;a litany of amazing activities and connections guaranteed to change your life and improve your business.  </p>
<p><strong>But not every activity is worthwhile, regardless of its PR blurb.</strong> How to choose the activities that will actually grow your business? The following questions can help.</p>
<p><strong>1. Does this opportunity help me fulfill my business vision and life purpose?  </strong><br />
If it doesn&#8217;t&#8230;it&#8217;s a <em>distraction</em> more than an <em>activity</em>.  If you&#8217;re unclear about your vision, values, and purpose (which morphs into your branding and marketing plan) &#8211; start here. We&#8217;re good at helping people get clear and we&#8217;d love to help. </p>
<p><strong>2. Will I meet my target market / ideal client through this activity? </strong><br />
One of the easiest ways to build relationships with potential clients is to make a habit of appearing wherever they hang out. The key is to know where they tend to congregate. This may not be in an obvious place such as a Chamber of Commerce event. It may be at a conference, professional association, industry trade show, golf game, charity event, or election campaign.  The key is to target your networking efforts toward your ideal client or customer, and avoid events that are too generic or have little possibility of meeting the people that matter to your business.</p>
<p><strong>3. How can I become the hub of this activity, or create one of my own?</strong><br />
It&#8217;s good to attend events, but it&#8217;s even better to lead them.  Leaders have instant credibility. Now, if you actually create the event as part of your branding and marketing strategy, so much the better. Seminar marketing &#8211; face-to-face or online &#8211; is an extremely powerful tribe-builder and a proven way to build both your credibility and your mailing list.</p>
<p><strong>Speaking of seminars, Ready2Grow has an amazing line-up for the fall,</strong> starting Friday, October 1st, 8 a.m. &#8211; 10 a.m. with <strong>Target Your Market.</strong>  If you&#8217;re a professional service provider or small business entrepreneur, come out, learn and network through our new <strong>Ready2Grow Learning Network. </strong> Save the date and watch your email Inbox for further details.</p>
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		<title>6 Steps to Building Your Tribe</title>
		<link>http://ready2grow.wordpress.com/2010/05/11/6-steps-to-building-your-tribe/</link>
		<comments>http://ready2grow.wordpress.com/2010/05/11/6-steps-to-building-your-tribe/#comments</comments>
		<pubDate>Tue, 11 May 2010 11:59:46 +0000</pubDate>
		<dc:creator>ready2grow</dc:creator>
				<category><![CDATA[Latest Topics]]></category>

		<guid isPermaLink="false">http://ready2grow.wordpress.com/?p=335</guid>
		<description><![CDATA[With the advent of social media, it is now paradoxically both easier and harder to reach your desired marketplace. This can be true whether you own your own business or are managing a department where employees are your market. Reaching your marketplace is now easier because the necessary tools are widely available. But it’s harder [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ready2grow.wordpress.com&amp;blog=403700&amp;post=335&amp;subd=ready2grow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>With the advent of social media, it is now paradoxically both easier and harder </strong>to reach your desired marketplace. This can be true whether you own your own business or are managing a department where employees are your market.</p>
<p><strong>Reaching your marketplace is now easier because the necessary tools are widely available.  But it’s harder</strong> because unless your brand resonates at the right frequency, it may not even cross the radar of your target market, regardless of your marketing spend.</p>
<p><strong>That’s where the idea of “building your tribe” comes in.</strong>   How do you assemble a family of followers who are interested in and loyal to your brand?  There is no magic formula, but here are some basic guidelines.</p>
<p><strong>1. Get crystal clear about your target market or markets.</strong> Who are these people, exactly?  Where do they live?  How much money do they earn? How old are they?  Where do they hang out?  What groups do they belong to?  Even more important…what do they care about?  What do they need?  Who and what do they love? Why do they need you?  Why do they need you now?</p>
<p><strong>2. Do more than “get your name out there”. </strong> Sure, name recognition is important, especially in the beginning. But you need to develop a clear business identity and a cohesive marketing plan, or you will easily break the bank while expanding awareness.</p>
<p><strong>3. Listen to your marketplace.</strong>  Engage in all kinds of conversations with your target market, both face-to-face and through social media. The point of these conversations is to listen in order to find out the questions and issues that are on their minds.</p>
<p><strong>4. Develop a clear marketing message. </strong><br />
Branding involves more than the right logo and marketing materials. A solid brand conveys your business identity and marketing message in a clear and compelling way that resonates clearly with your target market.  It is worth every penny to work with a brand strategist or coach from the beginning rather than seek to solve this puzzle on your own, or expect your graphics or web people to guess what’s on your mind. </p>
<p><strong>5. Develop a marketing pipeline.</strong><br />
A pipeline helps you keep a consistent message out there with your target market.  How to create a pipeline?  Start by doing generic networking (Chamber of Commerce events etc. and online groups) until you have a decent email list. Sooner or later, favourite sub-groups will emerge from this generic list and you will be able to focus more exclusively on the needs of these people.  </p>
<p><strong>6. Now work hard to create value for these people.</strong> Send newsletters full of helpful information. Connect your tribe with each other through fun and helpful learning or networking events. Seek their input on your projects. Go to their networking and learning events. Follow each other on Twitter, Linked In and Facebook.</p>
<p><strong>Before you know it, you will have a tribe of interested and loyal followers</strong> who pay attention to what you say, talk about you in a good way when you’re not there…and pass your name along to their friends and associates.</p>
<p>May is a great time to get growing!  Enjoy the rest of the spring!</p>
<p>All the best,</p>
<p>Lois</p>
<p>Lois Raats MEd CCC BCC<br />
Certified Coach and Counsellor<br />
t: 519.883-8838   |   lois@ready2grow.com  |   www.ready2grow.com</p>
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